Today’s consumers are increasingly becoming aware of what they need to do to stay healthy. With scientists establishing a close link between unhealthy foods and lifestyle diseases, many have resorted to being on the safer side by overhauling their diets. Restaurants have begun changing their menus to incorporate green and organic portions.
One of the food chains that have built its business around the green-healthy concept is Sweetgreen. The restaurant was founded by three entrepreneurs who met at Georgetown University in an entrepreneurship class.
The three founders are Nathaniel Ru, Nicholas Jammet, and Jonathan Neman. The trio was passionate about creating a restaurant that could offer healthier meals in a fun and exciting way.
Investing in customer experience is one of the proven ways of attracting a vast clientele. Sweetgreen has devoted a lot of resources to ensure that its clients get a different kind of experience whenever they visit any of its restaurants. They have incorporated the benefits of serene environments with good music.
According to the company’s head of marketing, Sweetgreen’s primary principle is that its customers, suppliers, employees, and shareholders get value for either their money or time. Everybody is a winner at the enterprise. Nathaniel Ru, the most vocal of Sweetgreen’s founders, believes that every decision at the company should be made for the benefit of everyone and posterity.
With a farm-to-table approach, Sweetgreen is committed to ensuring that its products are authentic and they give customers value for their money. The firm has also made sure that it works in close collaboration with the farmers who supply it with food to make sure that they offer quality products.
On most Saturdays and Sundays, Sweetgreen treats its guests with music that is played outside their stores. The firm also features a once in a year event that brings together farmers who supply the company and the consumers. Such an initiative is meant to showcase the origin of the foods found at the restaurant.
Sweetgreen believes in a comprehensive approach to fitness. The company has partnered with other brands in the fitness and gym sector to ensure that its clients adopt a comprehensive fitness plan.
Betsy DeVos is an accomplished American businesswoman and philanthropist. She is a liberal individual and has participated in several activities that have assisted in bettering the lives of people across the country. Mrs. DeVos is recognized for her commitment as an education activist. She has pushed for reforms in the sector by supporting the use of school vouchers and the existence of charter schools. Betsy has been married the founder of Windquest Group, Dick DeVos, for decades. Dick formerly headed his father’s businesses, which include Amway and Orlando Magic. In 2016, Forbes Magazine listed the DeVos family as the America’s 88th wealthiest family, and they were worth $5.4 billion. Betsy has made many donations to the Dick and Betsy DeVos Family Foundation. She has been running the charity with her husband since 1989, and the activities that they have supported include Christian work, art, medical research, education, and leadership.
Mrs. DeVos has held campaigns to encourage states across the country to have reforms in the school systems so that all children can have an opportunity of attending learning institutions that they deserve. Her participation in the sector was appreciated by President Trump who made her the 11th secretary of education. Betsy was chosen to serve on the Foundation for Excellence in Education’s board. She also made great contributions to the activities of the Alliance for School Choice, Grand Rapids Public School, and All Children Matter PAC. Her family offered financial support to the Potter’s House School to enable disadvantaged children to have the best education. The learning institution is Christian-based.
Apart from her work as an activist, Betsy has had a political career for over three decades. She was interested in the field during her time in college and later joined the Michigan Republican Party in 1982. In 1986, Mrs. DeVos ran for the delegate position, which she held for several years. The party offered her an opportunity to serve the Michigan’s Republican National Committee as from 1992 to 1997. The businesswoman took over the leadership of the Michigan Republican Party in 1996. She has been involved in a couple of fundraisers for the party. Betsy convinced her friends to donated over $150,000 to help in President Bush’s campaigns in 2004. The party has to date received over $17 million from the DeVos family.
Betsy has established herself well in the business sector. She assists her husband in the administration of the Windquest Group, which is an enterprise that they co-founded. The couple has also invested a significant amount of money in Neurocore. The firm’s expertise is in offering unparalleled therapies for depression, autism, and anxiety. Dick and Betsy also invested in the development of a charter high school that is called the West Michigan Aviation College.
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