In today’s world of business, it is important to take a risk in business. Different types of media marketing work best when firms push their limits, use new technologies, and improve customers’ experiences. Competition in modern methods of advertisement weakens traditional ways of advertising. To get attention, creative methods of advertising should be applied in traditional promotional campaigns.
Lori Senecal leds CP+B, Crispin, and Porter & Bogusky in the transformation of the advertising industry. The companies harness social media channels, coders, technologists, and advertising professionals to design incredible campaigns. Lori ensures that the advertising techniques developed to reach the most appropriate audience delivers the right message, and inspires the consumer to purchase.
The experience of all users is critical. Thus CP+B encourage team members to become creative and ensure that the audience experiences virtual reality, multicultural advertising, and native advertising. Such approaches do not involve local festivals, street events or trade shows to become successful. The company uses a concept that involves creating memorable experiences to customers.
On GC Report, Lori says that some of the best Facebook marketing strategies are:
- Creating visual content that draws the attention of the audience who use mobile devices.
- Analysis of KPIs to enhance campaign details like eye-grabbing backgrounds, photo color, distinctive focal points, and high-quality photos.
- Displaying relatable content and visuals.
- Using real people in advertising campaigns.
- Creation of unique experiences for each consumer profile.
- Encouraging sharing of information with informative, entertaining and value-added content that goes viral on a regular basis.
Lori Senecal is the Chief Executive Officer of Porter & Bogusky and Crispin. Since 2015, when she joined the company, it has experienced phenomenal growth. Senecal is committed to proactive, active, and personal advertising solutions. Lori also believes great ideas and tested execution strategies.
According to Ad Age, Lori Senecal has led to significant changes in the company by cultivating top talents, expanding international offices, and promotion of digital marketing strategy. The agency started with 250 employees who have grown to 900 employees. CP+B has won accounts such as Paypal, Infiniti, American Airlines, and Hershey. Lori has received a lot of recognition for her accomplishments in her career. Lori has also served as the president and CIO of McCann.